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and Canadian-Made Whiskies May Compete Against America's Native Spirit Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again.- Christopher J DaviesBROOMFIELD, COLORADO, UNITED STATES, May 4, 2023/ / - 2023 North American Bourbon and Whiskey Competition Now Accepting Entries That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots-trained to screech the name of a popular brand-into the nation’s bars. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. Mitenbuler traces the big names-Jim Beam, Maker’s Mark, Evan Williams, and more-back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be-a saga of shrewd capitalism as well as dedicated craftsmanship. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” -Wayne Curtis, The Wall Street Journal “Pulls aside the curtain of puffery to show. Advertise With Us Toggle submenu Advertise With Us.

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