Through Andy Crowley, the producer and bottler of Ken's salad dressing, Leonard and Newman worked out the logistics of the enterprise - though Newman was warned that his celebrity alone wouldn't carry the sales, a concern that quickly vanished when the brand's popularity took off.
Stew Leonard, who personally offered to sell Newman's first products, wrote in his autobiography, "Stew Leonard: My Story," that he was at first surprised that the actor who played Butch Cassidy would want to sell salad dressing. Newman's would definitely be an early example of that trend."
"Today, a big trend in the nonprofit world is what's known as `social purpose businesses,' which are efforts to solve social problems via for-profit means. From the Trade Paperback edition."I believe it was very ground-breaking at the time and actually continues to be," said Heather Joslyn, an assistant managing editor at The Chronicle of Philanthropy. A resource directory of publications, retailers, groups, and associations is included in the back of the book. In addition to recycling and reusing, the book covers consumer-related steps such as * how buying and eating organic food supports small farms (and tastes better, too) * how you can buy clean power through your regular power company * which long-distance telephone companies offer competitive pricing and service while returning a portion of their profits to environmental and educational organizations * where to buy everything-from pots and pans to pet food-so that you can "vote with your dollar" and feel good about your purchases Packed with profiles of fascinating-and sometimes zany-people and a heavy dose of sanity, this book is organized according to the way you really live, making it easy to identify what areas of change are viable for you. Along with realistic, practical advice, she shows how and why living a more environmentally conscious life benefits you and your immediate surroundings. Nell Newman shows you how to do what is within easy reach. " -from the Introduction The Newman's Own Organics Guide to a Good Life is the essential book for those of us who can't live in an organic hemp tepee but do care about our quality of life, global warming, clean water, and disappearing resources. And a good life has as much to do with your intent as with the end result. It's fairly obvious that one can't be a 'perfect' environmentalist.
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