You can use social currency to create quality and innovative content that excites your readers, or even to become a trendsetter in your industry. Because of this, the most valuable content is content which can be shared.
Everybody wants to be the in-the-know friend who always has great recommendations. It’s less about the trend itself, however, and more about the idea that a person’s social status is dependent on the information they have. Social currency pertains to the trends that are happening in the reader’s environment. Let’s break down these STEPPS to learn how they can be applied to your next sponsored content campaign.
He published the “secret formula” to viral content in his book, Contagious: Why Things Catch On.īerger reveals that the success of viral content can be attributed to just six elements, or “STEPPS”: social currency, triggers, emotion, public, practical value and stories. He did the hard work for us and analyzed thousands of pieces of viral content to understand what compels people to share it. This is exactly what we found in the work of Jonah Berger, marketing professor at the University of Pennsylvania and an expert on social influence. The most successful brands know that social is a key component of branded content, with 73% of all branded content reads coming from Facebook alone.īut what makes this content go viral? Is it luck, or is viral content something that can be created? At Pressboard, we love finding expert advice that aligns with our own beliefs about what makes content really stand out - and then sharing that with our readers. So, while fainting goats and sports fails are good for a laugh, you should also be thinking about how social sharing can help make your branded content a major success. This can be anything from visual content, to video how-tos, to informational articles. For many people, the first things that come to mind when they hear “viral content” are memes and cat videos.īy definition, however, viral content is any content that gains popularity through social sharing.
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